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What We Think
Our latest thinking on the issues that matter most in business to tech, SaaS, software and media companies to achieve global success
AI vs. Guesswork: Uncover the Truth Behind Forecast Misses
AI vs. Guesswork: Uncover the Truth Behind Forecast Misses Listen to this article Predictable revenue…
Subscription Pricing Overhaul for a MediaTech SaaS Provider
Subscription Pricing Overhaul for a MediaTech SaaS Provider In today’s rapidly evolving media-technology landscape, subscription…
The Invisible Engine
Why Mastering the ‘Quality of Revenue’ Is the Secret to Unlocking Exponential Imagine a scenario…
The 59% Enigma: Unlocking Hidden Value in the TMT Sector
The 59% Enigma: Unlocking Hidden Value in the TMT Sector Imagine a scenario familiar to…
A GTM Playbook for Media Tech SaaS
A GTM Playbook for Media Tech SaaS Imagine a venerable oak tree, its roots burrowed…
The Rise of Outcome Based Sales in Tech and Media
The Rise of Outcome-Based Sales in Tech and Media A Tale of Two Media Tech…
Navigating AI-Driven Global Revenue Streams
Navigating AI-Driven Global Revenue Streams Imagine a Hollywood studio in the late 1990s. A much-anticipated…
The SaaS Paradox: Why More Might Actually Be Less in the Quest for Growth
Why More Might Actually Be Less in the Quest for Growth Two Ships, One Journey…
Why More Content Can Mean Less Revenue – And How to Break the Cycle
Why More Content Can Mean Less Revenue – And How to Break the Cycle Imagine…
Why Global Success Doesn’t Guarantee Local Revenue
Why Global Success Doesn’t Guarantee Local Revenue When Star Power Fall Short: A Hollywood Dream…
The Content Alchemist: Turning Media Libraries into Revenue Gold
The Content Alchemist: Turning Media Libraries into Revenue Gold Imagine two Hollywood studios, both with…
The Streaming Paradox
The Streaming Paradox On a brisk autumn morning some years ago in downtown Atlanta, a…